Burger King Facebook App
What happens when Burger King decides to use Facebook as its base for a new online marketing campaign? 233,906 people lose their friends… not real ones of course – the ones on Facebook.
What’s this all about – Burger King launched a promotion for US only, where you could install a Facbook application developed for Burger King which gave you a coupon for a free whooper after you deleted 10 friends from your list. You could of course add those friends right back on, but the idea was to show that you are willing to sacrifice friendship for a whooper (uhmm… yeah right).
People at Facebook apparently didn’t like this (surprise, surprise..) and disabled the application – after 233,906 friendships were “lost”. Continue reading “Sacrifice Your Friends – Viral Marketing By Burger King”
