What is Pay-Per-Click (PPC)?
PPC stands for Pay-Per-Click. It is also reffered to as CPC - Cost-Per-Click advertising. PPC is a medium of advertising on the Search Engines where the advertiser is charged for every click on his or her ad. The ads are displayed on the right hand side of the Search Engine Result Pages (SERP) under the Sponsord Results column. Of late, more and more results are displayed on top of the organic results in numbers ranging from 1 to 3 ads.
Placement of the ads is determined on an auction basis - by bids, factoring in the quality variable of the ad (called Quality Score by Google and Quality index by Yahoo!). The three biggest networks are Google AdWords, Yahoo! Marketing Solutions, and Microsoft AdCenter.
Within those three PPC systems, we can identif two separate networks - the Search Network and the Content Network. Search Network are the ads that are displayed on the results pages of the search engines, including the web, image, and maps/locals searches. The Content Network is a network of ads displayed on websites that chose to participate in a given system (such as Google AdSense). Ads are displayed based on the content of each website and algorithm decideds what ads to post on what website.
Chicago PPC Management - Pay-Per-Click
In order to run a successful PPC campaign, you should have at least one person dedicated to managing the ads. Pay-Per-Click campaigns are not something that should be created once and puto on autopilot. You need to constantly go in and adjust your strategy, bids, and monitor the competition. The three most obvious ways of managing a PPC campaign would be either learning to do it yourself, hiring an in-house PPC person, or hiring an agency or a freelancer to do it for you.
If you need help in either learning how to run your PPC campaigns and how to maximize your ROI or you need a person to manage your campaigns, I can help by offering PPC consulting or Chicago PPC management. If needed, I can also help with choosing an agancy that offers PPC management, so please contact me if you have any questions and I'll do my best to help.
For that goal to be reached online your website needs a clean design, it has to be aesthetically appealing to your visitors and must provide them with useful content. This requires a quality web design and copywriting, but will not be enough for a successful web endeavor. Even the greatest looking website will not generate business if nobody sees it. For visitors to find your website, it has to be promoted, and needs to rank well in Search Engine Results Pages (SERP). This can be achieved through effective eMarketing and Search Engine Optimization (SEO). This services, as well as Web Design and Development, are what Konrad specializes in.
You can view the complete services list by viewing the web design service page, and see some samples of Konrad's work on his Web Design and SEO Portfolio Page and by checking out his Chicago SEO Freelance page. If you are interested in those services and would like to more know, or get a quote, please leave a message by using the contact page.
Where Can I Learn How to Manage my Own PPC ?
There are many resources out there (websites, blogs, tutorials, etc.) that offer free or paid help with learning PPC and bid management. If you want to learn it yourself, I would suggest starting with AdWords Learning Center or just browsing the web - it's full of resources. You might also want to consider looking up my blog with some SEO and PPC tips.
If you have any questions, please feel free to shoot me an email and ask!
